In 2004, Directed acquired Definitive Technology®. The company went public in 2005 and in 2006, acquired Polk Audio®. At about the same time, the company also made a series of strategic acquisitions in Canada, including Astroflex®, Autostart®, Directed Canada and XPRESSKIT®. Reacting to these changes, Directed adopted a holding company structure in 2008, renaming the parent company DEI Holdings, Inc. Jim Minarik continues as President and CEO of DEI Holdings, and Kevin Duffy as President of Directed Electronics, taking over the day to day responsibilities of running Directed Electronics business units in Southern California and Quebec.